This are the main things you need to know to optimize your SEO game and have better organic results:
About your Website Structure
1) Titles (H1, H2)
Use HTML code for important titles or subtitles. Many of the most common platforms for website building like WIX, Weebly, Wordpress, allow you to add these titles very easily.
2) Optimize your Keywords
Use strategic keywords in the HTML code that describe the actual content and purpose of the site. It is not about only mentioning the word many times on your page and sections but, knowing how to place it and inform something of value to your visitors.
3) Use keywords on your URL
Using keywords in your URL will allow visitors to find your business easily.
Ex. If you sell cars and your brand name is "TopSeller" your ideal domain/URL for your site would be: www.TopSellerCars.com
4) Add Keywords to images
Repeating your keywords properly without saturating content throughout the web page helps a lot. When uploading images, include their names that refer to the content. Avoid using images with titles like "photo1.png" instead include words that discribe what the visitor is seeing. Ex. "TopSelling Carslogo.png"
5) Update constantly your content
Renew or die. It's very simple, you have to dedicate time to update your website page and avoid being left behind. A great way to do this is by including a blog.
About your Website popularity
6) External Links "Referals" to your website
The more people / pages direct users to your page, the better the results. Ask partners to include your logo with a link to your site. Also conside creating a PR strategy to drive traffic.
7) Social Media popularity
Social networks are becoming increasingly important in search engines. Do good and consistent networking and you will improve your SEO. Remember, content is King.
8) Brand awareness (times mentioned or searched)
The more they look for you and mention you in other sites, the more search engines will trust you to appear in the first places. Step up and have a convinsing landing page to keep the most audience posible and decrease your bounce rate.
About your website usability
9) Website Speed
The site should load fast. If it takes more than 3 seconds to open / load ... you are doing something wrong. Avoid large videos or images that will slowdown browsers while opening your homepage.
10) Mobile Optimization
Today the majority of people search through their cell phones. If you do not optimize your page for mobile, you wont have the results you need.
11) CTR
Ok, if everything else works and google positions your site in the first places. What happens if you always rank at the top but people don't click on your link? The search engines will notice that people are not atracted to your content so all effort will be lost as well as your position on top of the list.
12) Bounce Rate
If someone enters your page and leaves before spending more than 30 seconds, it will be considered as a bounce rate. This indicator helps search engines realise if your content is compeling and people clicking are happy with the results they find.... If they are not, they will stop showing you on top of the list.
13) Average time spent in your site
The more visitors use your page and spend more time on it, the better the results. Help users find easily your value information, avoid complicated steps and always search for a better customer experience.
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